According to a recently released report, Ubisoft tried to register the term "cell division" as a trademark.
Ubisoft filed a trademark application for the term "cell division" on December 6, 2021. The application was submitted under category 41, which is intended for entertainment services. The app indicates that a new entry in the "Cell Division" series may be under development.
The type of trademark applied by Ubisoft, classified as 41, means "education; providing training; entertainment; sports; and cultural activities." The full description is as follows.
"Entertainment services, that is, providing online computer games for others through global and local computer networks; entertainment services, that are serial television programs and interactive television featuring comedies, dramas, reality shows, and animations broadcast through television, satellite, audio and video media Programs; live stage performances, live performances of costume figures, live theater performances; production and distribution of TV programs and movies; provision of non-downloadable movies, TV shows and movies through video-on-demand services; organization, hosting and operation of video game competitions And tournaments; provide amusement park and theme park services; provide entertainment and amusement center services, that is, interactive play areas; organize exhibitions for cultural or educational purposes; entertainment services of the nature of e-sports competitions; entertainment services, that is, live performances by video game players; Provide temporary use of online, non-downloadable video game software; organize e-sports and video game leagues; provide a website featuring technologies that allow users to play online computer games; and rent and distribute other people’s entertainment content, namely movies and TV programme."
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Ubisoft can use the trademark for a variety of different purposes, but in this particular case the most likely use is for games. The latest work in the "Splinter Cell" series is a blacklist. This was released in 2013. In the past few years, there have also been signs that a new game is under development. For example, creative director Julian Gerighty stated on Twitter in 2019 that he "is working with Lyon’s Dan Hay and Roman Campos Oriola to develop the next Splinter Cell." He went on to say: "Okay-please don't forward it. I may be in trouble", and then changed his profile picture to a pair of night vision goggles. Since then, there has been no news about franchise rights.
The trademark application only indicates that Ubisoft reserves the right to choose the franchise, but given the company's recent announcement, it is very likely that future "Split Cell" games will use irreplaceable tokens. Ubisoft announced its NFT platform Quartz on December 7, which is very frustrating. The company has already begun implementing these platforms in digital form in what it calls "Ghost Recon: Breakpoint."
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Justin is an archaeologist who specializes in architecture, urban planning and spatial theory. He also happens to be a pilot. But you may know that he is a columnist for Unwinnable and an editor for TheGamer, where he writes articles and publishes news about games. You can find some of his works in EGM, Vice, Heterotopias, etc.